GO Health Clubs comprise 3 separate fitness brands – a testament to their successful expansion and strong brand positioning. Their ‘Superclubs’ all feature an electric atmosphere and exceptional exercise equipment, along with offering hundreds of group fitness classes. GO Health Clubs’ gyms offer a welcoming atmosphere for all ages and fitness levels.
When GO Health Clubs approached us, the business had just gone through a period of fast growth, opening multiple Superclubs around the Brisbane region. Like many fitness centres, GO faced a common challenge: enquiries were slowing down while the business’s appetite for expansion grew.
GO Health Clubs engaged us to:
Decrease cost per click.
To achieve GO’s goals, we created cost efficiencies in their paid search and display campaigns by actioning the following tactics:
We conducted advanced bid and budget optimisation across campaigns and keywords, including day-parting bid adjustment, device-bidding adjustments, and geographic bid adjustments.
With a careful account restructure and ongoing optimisation, our paid media team drove impressive results, including a:
GO Health Clubs has continued activity with Search Factory following this great outcome.