National Storage (Design)

National Storage (Design)

Creative Design Agency Creative Design Agency
5,900 Views
6MINS Average time on page
54% Average bounce rate

THE CLIENT

National Storage provides tailored storage solutions at over 130 centres across Australia and New Zealand. Trusted by over 35,000 Australians, they boast state-of-the-art security and safety for all stored items. This client engages us for Design, SEO, Content and Paid Media services. They’ve been working with us since 2015, and we’ve loved every month of the partnership.

THE OBJECTIVES

We were charged with creating ongoing advertising creative and branded content. This involved making creative materials for a variety of audiences, platforms and SEO purposes, and adding fun to the brand (yes, self-storage can be fun!).

For our blog content, we needed to be visually engaging. This meant that our objectives were to achieve:

  • A high volume of traffic
  • A strong average time on page

A low bounce rate.

THE STRATEGY

Our Design team laid the foundation for success by preparing a Creative Refresh – a guide which included a full competitor analysis, and review of current creative. From our findings, we could propose a suitable strategy and message ideas.

Since then, we’ve worked to develop and deliver a variety of content pieces for National Storage on a monthly basis. These include:

  • Static and animated Google display ads
  • Infographics
  • Illustrated blog posts

Animations for social sharing.

THE RESULTS

Over a 12-month period, we delivered over 100 ads for Facebook and Google, and over 10 infographics for The Store-y.

Between April 2017 and April 2018, our custom-designed blog content pieces have:

  • Over 5,900 views
  • An average time on page of 6 minutes
  • A low 54% average bounce rate.

Standout pieces include:

  • Do Aussies Have Too Much Stuff?(an investigative, data-driven piece that’s had 3,000 views with an average time on page of 7-8 minutes and a bounce rate of only 45%)
  • 35 Storage Hacks For Your Home (a long-form article with custom illustrations that’s had over 900 views with an average time on page of 5-6 minutes)
  • The Weirdest Things Sold On eBay (an infographic with over 400 views).

Thanks to our design work (complemented by our Content team), the National Storage blog, ‘The Store-y’, now drives real conversions for the business. It’s always relevant to our audience, it’s always engaging, and it’s always a little bit fun.

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