Universal Store has a large presence online as a clothing retailer. Their website was built upon multiple Magento installations, making it difficult to optimise for search.
We were tasked with building a healthy and sustainable website for both search engines and users. Our campaign included the following objectives:
The greatest obstacle to achieving our aims related to the complexity of the Universal Store website. Our first goal was to simplify these complications in order to clear the way for a comprehensive SEO campaign.
Our process for Universal Store involved:
Once these elements had been delivered and implemented, offering both quick wins and long-term strategies upon which to build, ongoing content development projects and monitoring were undertaken to improve the overall quality of the website copy.
A strong attention to detail coupled with a solid SEO strategy helped make the Universal Store website search-engine friendly, allowing them to grow their customer base through organic channels. Through a combination of SEO and content elements, we were able to achieve the following results:
Results continued to build month-on-month, with regular audits and new recommendations being completed.