How our account managers boosted WorkwearHub’s AdWords performance
WorkwearHub sells a wide range of workwear and safety gear. Their high-quality products include safety boots, hi vis shirts, work pants, and accessories. Our team of Paid Media account managers have worked closely with WorkwearHub, going above and beyond to deliver the exceptional PPC results you’re reading about right now.
WorkwearHub engaged us to boost the performance of their AdWords account and grow their revenue. The following goals were discussed with the client prior to launch:
Achieving these objectives was not only a positive outcome from a PPC perspective – it also provided us with the bonus benefit of ensuring a smooth transition during the new website launch.
After setting the goals of the activity, we completed a number of activities in order to improve paid media performance:
Conducted advanced bid and budget optimisation across campaigns and keywords, including day-parting bid adjustment, device-bidding adjustments, and geo-specific bid adjustments.
With ongoing optimisation across keywords, devices and geographic locations, along with the rebuild of all search campaigns and the optimisation of all shopping campaigns, Search Factory contributed to a significant improvement in revenue in the first 3 months of management (25% revenue increase compared to the previous 3 months). We also achieved our other objectives, delivering increased sales and improved return on investment through AdWords.
Meanwhile, a better cost efficiency during the same 3 month period (15% decrease in cost per conversion) positioned WorkwearHub well within the market.