THE CLIENT

Zoom Car Loans offer fast, competitive car loans for the Australian market. With the loans marketing becoming more and more competitive for both organic and paid visibility on Google, Zoom approached Search Factory to help increase their main organic KPIs.

THE OBECTIVES

Our team was asked to achieve a range of objectives:

1. Improve organic traffic from search engines.
2. Target keywords chosen by Zoom Car Loans and Search Factory; these were identified as important for the business.
3. Increase the online visibility of Zoom Car Loans.
4. Optimise the website for a greater user experience, in order to influence greater conversions.

THE STRATEGY

After determining the goals of the activity, Search Factory began work in order to improve on-site optimisation and targeting:

1. Keyword research
2. Audit of the Zoom Car Loans domain
3. Implementation of recommendation to existing pages
4. Link building research and implementations
5. Content review for user queries.

THE RESULTS

Over a 3 month period, we managed to:

• Increase organic traffic by 92.32% – a result of the optimisation of on-side elements, and link building strategies
• Increase organic conversions by 101.41% – our understanding of user intent delivered terrific results to online enquiries.