Google’s ‘Related Search’ Update Threatens Organic CTR

Category: Search Engine Optimisation

Google’s ‘Related Search’ Update Threatens Organic CTR

Google’s ‘Related Search’ Update Threatens Organic CTR

Piyush Khera 01 May, 2019

Google’s latest tests look set to annihilate whatever organic traffic exists beyond page one results by offering users alternative search terms at the bottom of...

In-House Vs Agency SEO – Which Delivers The Higher ROI?

In-House Vs Agency SEO – Which Delivers The Higher ROI?

Piyush Khera 01 May, 2019

Before getting into the arguments for and against agencies and in-house SEO teams, let’s discuss the elephant in the room. We’re an agency. But –...

6 Ways To Optimise Your Website For Voice Search

6 Ways To Optimise Your Website For Voice Search

Piyush Khera 04 Apr, 2019

Search has evolved tremendously since the turn of the century. In the last decade alone, we’ve made a shift from desktops to mobiles, and now...

How to Copy the URLs from a Lighthouse Report

How to Copy the URLs from a Lighthouse Report

Piyush Khera 12 Feb, 2019

In November last year, Google integrated their new Lighthouse platform into the usual PageSpeed Insights tool. While this was a great update, unlocking a greater range...

SEO Packages in Australia – What You Need to Know in 2018

SEO Packages in Australia – What You Need to Know in 2018

Piyush Khera 11 Jul, 2018

It’s no surprise that SEO strategies have changed with the evolution of search engines. But what do ideal SEO packages look like for your business in...

SEO Terminology Cheat Sheet for Beginners

SEO Terminology Cheat Sheet for Beginners

Piyush Khera 25 Jun, 2018

If you’re new to the world of SEO, the terminology can sound like a whole lot of jargon. To help you sift through the waffle...

How Long Should You Go With Long Tail Keywords?

How Long Should You Go With Long Tail Keywords?

Piyush Khera 22 Jun, 2018

When it comes to choosing keywords for SEO, one question hovers above: what will rank higher? Users may search a short, popular word or phrase,...

Google’s New Algorithm Summarises Web Pages To Create Original Content

Google’s New Algorithm Summarises Web Pages To Create Original Content

Piyush Khera 21 Jun, 2018

Google has released research of a new algorithm that takes existing web pages, cuts out the irrelevant content, and summarises the important information into an...

Google Maps Gets Personal

Google Maps Gets Personal

Piyush Khera 14 Jun, 2018

A recently announced update to Google Maps will use machine learning technology to tailor the app for individual users. The update works by refining results...

Google My Business Updates

Google My Business Updates

Piyush Khera 14 Jun, 2018

Google has announced a number of updates to the Google My Business Application Programming Interface (API). Designed to make the interface more efficient and user-friendly,...

SEO Memes Top Ten Countdown

SEO Memes Top Ten Countdown

Piyush Khera 05 Jun, 2018

I was searching for ‘seo memes’ this morning to see if there were any cool meme ideas I could use in my blog post when...

Getting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in SEMrush

Getting Smarter: How To Do a Content Gap and Competitor Keyword Analysis in SEMrush

Piyush Khera 21 May, 2018

In this week's Getting Smarter session, SEO Manager Morgan takes us through how to carry out a content gap and competitor keyword analysis. This is...

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