5 Questions to Ask Your Potential SEO Provider
Piyush Khera Piyush Khera
Search Engine Optimisation
September 4,2013

5 Questions to Ask Your Potential SEO Provider

Where do you source your link building content?

Google’s Head of Webspam, Matt Cutts, has been saying “content is king” for a long time. So why do SEO companies continue to use low quality, outsourced, spun content from overseas writers who barely understand the English language???

If you are going to participate in any link building activity, it is critical to use content that is HIGH QUALITY. If you wouldn’t publish it on your own website, don’t use it for link building!

At Search Factory we have our own in-house team of writers to handle all forms of content writing so you can be sure you will always receive quality content.

quality content

What do you know about the Penguin and Panda updates and how do you “future proof” your work?

If your SEO provider can’t answer basic questions about the Google algorithm, move on! SEO has changed significantly over the past 12 months and things that used to achieve results could now see your site penalised and removed from the SERP’s. And, if you do receive a penalty, the road back can be very, very long…so do things right the first time!

At Search Factory we have a number of factors that we look at for on-site and off-site SEO. We know that all links are not equal and take appropriate measures to ensure we are building a search engine friendly backlink profile that won’t be penalised in future Google updates.

google penguin and panda

Do you provide complete transparency with your link building activity?

If your SEO company won’t give you complete transparency with their link building activity, it’s probably because they are building very few links or their links are of such a low quality that they don’t want to show you. They may try to cover this up by saying something like “we don’t want to give away our secrets”, but honesty and transparency is something that any good SEO company will be happy to provide you with.

At Search Factory we provide our clients with detailed link reports and provide 100% transparency with all SEO activities so you always know what’s going on. It’s your website – you deserve to know what’s happening to it!

link building

Who else do you work with and for how long?

If your SEO company doesn’t have a proven history of working with reputable brands and achieving great results over a long period of time, look elsewhere! Look for a company who works with recognisable brands and has been achieving results in competitive industries over a long period of time.

Want to check out some of Search Factory’s clients? Click here. As you will see, we work with some of the most recognisable brands in Australia over a long period of time.

Do you guarantee results?

If your SEO company is being completely honest with you, the correct here answer will be “No”. OR, they may be guaranteeing a position 1 ranking for a very specific, long-tailed keyword that is not going to give you any traffic.

SEO results can’t be guaranteed because no one really knows what the Google algorithm is going to do next. Be skeptical if you are ever offered an SEO guarantee. it is often used as a ploy to get your signature.

guaranteed seo results


Search Engine Optimisation
September 4,2013
Piyush Khera

Author: Piyush Khera

With over 8 years of both agency and in-house experience in search and digital marketing, Piyush has demonstrated history of developing, delivering and overseeing successful digital marketing strategies. His portfolio includes work across a wide range of industries, including insurance, retail, automotive and travel. Piyush is professionally qualified with a Master of IT & Master of Business Administration (E-Business) and is certified professional from both Google and Adobe Suite of digital marketing & analytics products.

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  1. Nice information, There is obviously a lot. Your points are very valuable and knowledgeable. Thanks for sharing this great blog with us.



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