Directories have come a long way since being delivered to your home as a book bearing the weight of a small elephant.
Today, an online business directory list is necessary for every small (and big) business. They provide the opportunity for local citations, which are essential for local SEO. These citations list the core details of a company and allow users to find local businesses. They also have the potential to influence search engine rankings. For example, updating our local citations (especially where our office is located in Brisbane) greatly assist ranking for keyword ‘SEO Brisbane‘.
And, of course, the more online mentions you have, the better your chance of driving traffic to your site and building brand awareness.
So we are happy to present the top Australian business directory list for your SEO!
The essential information to include for your citation are your business’s name, address and contact number. It’s also a good idea to include a link to your website so users can access your page quickly. Some other components you might be able to include are:
Remember: It’s crucial to keep the citation information consistent across every listing, and to make sure it exactly matches the info on your own website.
So with all this in mind, these are our top Australian business directories that are free to list your business.
The directory we’ve always known by name now has a booming online presence. Yellow Pages is a trusted and knowledgeable business directory boasting over 9 million searches across their site every month.
True Local positions itself as a community support based directory with a user-friendly layout. It also has an iPhone app so consumers can find local businesses like yours on the go.
Yelp has a strong internet presence, particularly when it comes to business reviews (over 148 million by the end of 2017). It’s excellent for connecting local businesses to relevant customers. Their reviews also frequently rank high in Google searches.
Word of Mouth is primarily a review site, powered by customers sharing their dealings and experiences with various businesses. You can engage with consumers and receive insights on how to improve your services.
With a global database, Brownbook is now the largest business listing directory. They’re utilised by both big and small businesses and they’ll help your rankings with the big search engines.
You’ll be able to tailor your Hotfrog profile with personality and creative content to match your business’s brand while conveying what’s unique about your products and services.
Start Local is focused on keeping up to date with the most relevant and accurate data. Your profile can include a description and up to 4 images, as well as PDF files if you’d like to attach a menu or pricing for customer convenience.
There are a broad range of business sectors to choose from on dLook, with the choice of free or premium advertising for business owners. You can integrate your social media pages, coupons and multimedia in your listing with them.
AussieWeb has been around since 1996, so they know what they’re doing. They’ll connect you to your targeted demographic and frequently appear in Google search.
Users can browse various businesses and retailers by sector with ease on SuperPages. While you can sign up for free, they also offer tailored advertising services and strategies to help you zone in on the specific local business you’d like to bring in.
By adding your business’s citation across multiple directories, you’ll be able to grow your online presence, build awareness around your business, and drive meaningful traffic to your page.