***Disclaimer: This is a post for those who are new to the SEO world – If your knowledge is beyond a beginners’ level, then check out our other recent blog posts for something more your speed***
So you’re the proud owner of a shiny new website, most likely the product of months of development and a significant financial investment on your behalf, and now you just sit back and watch the traffic (dollars) roll in, right? Unfortunately, that is not the case. The launch of your website is just one step in a long and intricate process towards generating a return on investment from your site. If you want to attract your share of the 2.5 billion active internet users from around the world, you’ll need to rank well in search engines (Google, Bing, Yahoo) for relevant search queries to your business. In order to do so, you’ll need to embrace search engine optimisation (SEO), which can be a daunting undertaking, full of acronyms and technical lingo, for those stepping into the online realm for the first time.
Here’s 5 common SEO related terms that you will undoubtedly come across throughout your journey to the top of search engine results page.
SERP is an acronym for Search Engine Results Page – this is the listing of results returned by a search engine in response to a search query. Generally, a SERP is made up of paid results followed by natural or ‘organic’ results. The ultimate goal of SEO is to reach the top of these organic results for relevant search queries to your business.
Pagerank is a complex algorithmic scale, developed by Google’s co-founders Larry Page and Sergey Brin, which illustrates a website’s relative importance via a 0-10 numerical representation. When a website with a high Pagerank links to another site, this is viewed as a virtual endorsement and consequently some Pagerank is passed on to the latter site. Whilst Pagerank is a good indicator of a sites ranking potential, it is only one of many ranking factors Google uses in its algorithm. You can download a Pagerank checker for your Google Chrome browser here.
3. Domain Authority
Domain Authority (DA) is a widely used metric developed by MOZ (formerly SEO MOZ) which predicts how well a site will rank in SERPs. It is a logarithmic scale of 0-100 which takes into account over 40 different ranking signals. As with Pagerank, the higher your site’s DA the better your rankings are likely to be. You can check the DA of any website via MOZ’s Open Site Explorer Page or toolbar.
Put simply, a backlink is acquired whenever another website provides a clickable link to your site from theirs. If you think of SERPs as one big popularity contest, backlinks are the votes on which the winners are decided. Backlinks from websites with high Pagerank and Domain Authority carry more weight and will help increase your rankings. On the other hand, due to widespread spammy SERP manipulation tactics, Google’s algorithm will actually penalise your site if you have a high number of backlinks from low quality sites, so beware of any ‘link building packages’ you may be offered by dodgy SEO companies.
5. Anchor Text
Anchor text is the visible text displayed over a hyperlink. Prior to Google’s Penguin algorithm update, building a high number of links with optimised anchor text (keywords commonly used by users when searching for sites in your niche) was a widespread SEO tactic, however overuse of this approach will now lead to a rankings penalty. Generally, brand names are exempt from such over-optimisation though as this is the most likely way a legitimate website would link to yours.
In my next blog post we’ll continue to take a look at some more common SEO terms you’ll encounter as a new webmaster, which hopefully will make your venture into the online space that little bit easier. If you’re ready to learn more now, give us a call on 1300 648 290 or fill out our online enquiry form – we’d love to speak to you about how we can assist with your new project.