When it comes to choosing keywords for SEO, one question hovers above: what will rank higher?
Users may search a short, popular word or phrase, but higher competition for that keyword may push your result lower.
This is where long-tail keywords come in handy.
But how long should they be and how specific should you get?
A long tail keyword is a string of several words that come together to form one phrase. They can be bid for as a single keyword in paid search and can also be used naturally throughout the content on your website (to encourage organic search results).
In fact, the above heading answers itself. ‘What is a long tail keyword’ is a long tail keyword.
The first step to finding and using long tail keywords is to understand what your target audience is searching in relation to your product or service. Then, the more specific you are, the better you will reach them (and the better you will rank overall).
There are many tools available to find them, and Google even shows suggestions in their related search queries section. The basic idea is to connect with relevant users by using phrases only they would use.
Here we get an idea of the related searches for ‘sunflowers’, which are extended. So, where do these fit into search engine optimisation and which ones would work better?
‘Growing sunflowers in pots’
‘What month to plant sunflowers’
There’s no magic number for a long tail keyword, unfortunately. However, they usually tend to be around four or so words and will be in the concise language a user will type or speak into a search engine.
You can find an ideal length for a keyword from the research you do on the user behaviour specific to your product or service. Then you can take advantage of these gems, spread them throughout your online content, and enrich your SEO. (Just don’t spread them around too much… keyword stuffing is a dangerous game.)
Still interested in learning more? Read how to identify long tail keywords opportunities.