Google Image Search is still a great opportunity for SEO that is particularly under-utilised in some industries. Since launching in July 2001, Google has worked to increase the relevance of images displayed in search results. This brings us to today, where image search takes into account a number of factors, listed below.
The following factors relate to the website on which the image sits. Much like optimising for the text-based organic search results:
Below are the factors specific to your image. Ensure that when you upload your image you have ticked off all these things:
Google Image Search is something that hasn’t been a big focus of many SEO’s, so it presents a good opportunity for site owners when it comes to increasing their reach in organic search. Think about how you can leverage opportunities within Image Search, create photo galleries, ensure you have optimised images on all your products, use keyword research to identify high traffic opportunities within image search. Be creative with your content strategy and you’ll be sure to reap the benefits.