Search Factory are excited to be working with Penny Skateboards to help promote their brand image and expand their online presence moving into 2014.
An exciting acquisition for Search Factory, it’s great to develop a new relationship with a prominent brand that provides a unique product in a niche vertical. The emphasis of the relationship is to increase the online presence for all target markets, in all regions. Penny supply many retailers with their product to sell in stores, however their USP for their e-commerce is the ‘Penny Customizer‘. This feature on their website allows their customers to design their own skateboard with a variety of different colours, patterns and styles. Customers can create the ultimate board to suit their unique personality and preferences!
Here’s a bit of a look at what you can do. This is my own design:
To kick start this new strategy, Penny will be offering an exclusive prize package including a skateboard (to be customized by the winner), a fluro Penny T-Shirt and a hat. This will be commencing in the next couple of weeks and promoted through a well known blog (TBA) and SF social media channels. Stay tuned for more details…
To make things even more exciting, Penny provided the SF team with some boards to take back to the office and get a ‘feel’ for their product. So we had some fun in the car park and took some action shots of the team.
We’re looking forward to this unique opportunity to work with a well known and reputable client. Check out their website http://www.pennyskateboards.com.au and browse through their awesome product range.
To get more of a feel for their brand, watch their YouTube clip!
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