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By now you should have a basic understanding of what Search Engine Optimisation (SEO) is and how it works. The purpose behind the entire 10 part guide was to help educate people that are unfamiliar with SEO and people that want to learn more about it.
Having an SEO strategy for your business is crucial to gaining an online presence. Can you imagine if people couldn’t find you online? Some businesses rely heavily on search engines to promote their business, others perhaps are more beneficial from using traditional marketing methods. However if you run a business and have an active website, you most certainly should be implementing an SEO strategy to help imrpove your rankings, increase your traffic and overall business presence.
A brief recap of each part of the SEO Beginners Guide.
The introduction was merely a chapter to introduce beginners and provide a brief overview of what SEO is, how it works and why it is required.
This was to provide an explanation of what search engines are and how they work. Search engines use automated software and algorithms to transform keyword searches into more detailed, relevant results.
Why do people use search engines? There are 3 types of generic online searches; people that are merely looking for information, people that are navigating to a preferred website and people who are looking to purchase or make transactions.
Touching more on the basics of on-site SEO. This part provided an overview of why your website should be optimised to attract search engines for targeted keywords.
You’ll have a preferred list of keywords that you want to rank for. These keywords should be completely relevant to your websites product or service offerings. Google Keyword Tool will help you develop a suitable and relevant keyword list that attracts users. Google Trends is also a handy tool to help determine spikes in search volume and provides an opportunity to capitalise on these upcoming demands.
It’s important to make sure you are keywords are entirely relevant to your websites product or service offerings. By link building, you can increase your websites authority by placing contextual links from referring or partnered blogs or websites. These links ultimately becomes your anchor text, which is the clickable hyperlink within content. This is like a word-of-mouth (WOM) referral and search engines will then view your website as relevant and engaging to users, rewarding you with higher rankings.
It is important that your website is built to attract search engines, also covered in part 3. However the overall website structure, layout and content should also be user friendly. The general aesthetics of your site should be visual and appealing, so that when people discover your site, they spend more time on it and eventually make a purchase.
Link building is a fundamental part of SEO. Generating backlinks from referring domains helps grow your own website authority. The days where the quantity of links worked is now gone, and in today’s search space quality is crucial to maintaining a healthy backlink profile. The more links referring your website from high quality sources will be beneficial and help improve your rankings.
There are a number of accessible web tools that allow you to analyse your own, and other websites. When you are link building and searching for those high quality sources, you can use the preferred tools to ensure that you are receiving high authority within you backlinks.
If you want to track your results and traffic, which you should, Google Analytics is the best tool to measure traffic and My Web Position is great for tracking rankings.
Hopefully you have gained a good understanding of the basics of SEO, You should also now understand that an online presence is crucial for everyday businesses and an SEO strategy can help make you stand out above your competitors.