This week’s #SFGettingSmarter session was done by Tara Kingi, one of our Content Marketing Strategists. Tara today shares her insights on using Facebook for Business, giving us snack-sized social media takeaways.
Facebook is the go-to social media network with 94% of marketers saying they commonly use this platform. The familiar friend (or foe) that is Facebook has been giving business page owners and marketers grief in recent times. Organic reach has declined to around 6%. Understandably, it’s discouraging to pay to reach an audience you probably paid to acquire in the first place.
Fortunately, there are some things you can do to optimise the content you are currently publishing. That is the premise behind today’s presentation of snack-sized social media takeaways. Snacks are small and generally inexpensive. You’re already aware of the paid advertising capabilities of Facebook, so today we present you with small practical tips that won’t break the bank. Social media strategy differs for each industry, niche and business size. Therefore, pick the snacks that suit your individual social media dietary requirements.
Make sure you watch the video at the top of the page, and if you would like to view the slides, we’ve embedded them below: