Trying to decide which tools to use when looking into SEO for your small business can be a little overwhelming. After all, there are hundreds to choose from. We recently sat down with our SEO team and asked them to share what tools they would be using if they were a small business owner.
The first few items are just some of the many useful tools and resources that Google itself provides. These tools allow you to collect data and analyse your website and its performance. And best of all: they’re free!
Google Analytics provides in-depth data about your website’s performance. It reports on:
This tool allows you to set up custom tracking and identify users who are interacting with your website. It also helps you collect more in-depth information about these users. This means you can better understand your audience and create more suitable strategies. Google Tag Manager looks at:
Google Search Console reports on the technical health of your website. It ‘test drives’ the site and identifies any errors or issues that need fixing to ensure Google can properly access it. This tool looks at:
Google My Business is an easy-to-use tool that helps you manage your digital presence through Google (e.g. changing how your website appears in Google Search and Google Maps). This is especially highly recommended for location-based businesses, as it gives you (some) control over how easy it is for local customers to find you.
This ‘Think With Google’ initiative reviews the page speed of your website, which can significantly affect user experience as well as your rankings in Google’s search results. Test My Site will provide you with a report outlining areas of your website that may require attention to improve the overall speed of your site.
This tool provides a variety of ways to develop, test and modify your structured markup.
The Consumer Barometer is a database of online research and resources around consumer behaviour. It allows you to find out more about your target audience. This tool allows you to create better informed strategies around your target audience.
The remainder of this list consists of some heavily used favourites from the team such as website crawlers, link-building tools, keyword and content brainstorming, and analytics and reporting tools. Although not all of these are free, they’re definitely worth considering when deciding which SEO tools to use.
Screaming Frog is a website crawler that examines your website to determine if there are any onsite issues so that you can further optimise your website. It’s able to identify:
Cost: Free (crawls up to 500 URLs, suitable for the majority of small businesses), or £149.00 for an unlimited number of URL crawls
Ahrefs is handy when you’re looking into link building (e.g. identifying broken or lost links) and finding new content opportunities. This tool also allows you to track over 300 keywords per week to make monitoring keyword rankings easier.
Cost: $99 per month
SEMRush provides analytics tools and reporting to help you optimise your website’s SEO. This tool is able to provide in-depth analysis on keyword research, competitor analysis and more.
Cost: $99.95 per month
The Wayback Machine isn’t your everyday tool. But if you ever need to find previous versions of your website or old content, this one’s for you.
This tool allows you to find out what people are searching for. It’s useful for finding keywords, brainstorming content ideas, or enriching your understanding of an industry or audience.
If you have any questions about these platforms or would like to talk to the SEO team, feel free to get in touch!