Being pressured into buying something by a pushy salesperson is irritating, right? Well, salesy sounding content is just the written version of this experience. No matter what you’re trying to sell, it’s easy to fall back on cliché language in an effort to boost profit. But rather than helping your brand grow, overly salesy content can make your customers feel manipulated, and your writing sound cheesy.
Nearly every business needs content designed to motivate purchases, but there are ways to do it well. If you’re not sure how to avoid salesy sounding words and phrases, don’t worry – we can help you sell stuff without sounding like you’re desperately trying to sell stuff.
Words like ‘guarantee’, and ‘superior quality’ may sound good, but these statements don’t really mean anything unless you can back them up. If your product is so superior, tell your readers why it’s better than everything else on the market. Specific details are much more persuasive than vague statements.
If you’re trying to catch the attention of bargain hunters, it can be tempting to pepper your content with words like ‘cheap’ or ‘lowest prices’ – but using price as a selling point can be a risky strategy. This type of language sounds a little budget, and can make your content feel like one of those lame infomercials.
Of course price is an important aspect of your products or services, but don’t let it distract from your authenticity. Even if your brand prides itself on offering the lowest possible prices, you don’t have to sound cheap in order to offer cost-effective products.
Throwing a bunch of salesy sounding content at your target market and hoping that they buy something just isn’t going to work. People can tell when you actually care about them as a customer, and salesy sounding content is a red flag for indifference.
Talking to your customers (instead of at them) is key to building trust. Base your content around what you can actually do for your customers, rather than what you can sell them.
It can be tempting to get carried away with overly expressive language when describing a product you’re passionate about. While there’s nothing wrong with dropping the occasional ‘awesome’ or ‘exceptional’ throughout your writing, try to be disciplined when it comes to descriptive language. Overloading your content with flowery words and phrases will only make your customers run for the hills.
Even if your brand suits a slightly salesy sounding vibe, this style of writing can be tricky to get the hang of. If you need help with perfecting the tone of your content, get in touch with our writing team today.
Want more expert advice on crafting well-written copy? Check out our post on how to pack your content with personality.