You’re probably already familiar with hashtags, but just in case, hashtags are a convention in which groups of messages/posts/status updates are linked together by placing a hash symbol (#) directly before keywords. All of the major social networks including late comers Linkedin and Facebook implement hashtags in some form or fashion.
A Twitter party is an online event using Twitter in which people converse about a given topic.
When hosting a Twitter Party you will need to choose a unique hashtag for users to tie their messages to your event. The uniqueness of your hashtag is very important to prevent random unrelated messages from crashing the party. Your hashtag should also ideally be easy to use and help bolster your brand.
The beauty of a photo challenge is that it can be held on any social network that supports photos including but not limited to Instagram, Flickr, Tumblr, Google+, Twitter, and Facebook. You can chose to use one network but a better option would be to hold your photo challenge/contest across multiple networks to reach more users.
A Google+ Hangout event is heads and shoulders above the other alternatives mentioned here in terms of media richness and ability to perpetuate the conversation after the event is over. An “on air” hangout is live streamed to your Google+ page and YouTube channel, a live player can also be embedded in your website. On Air Hangouts are recorded and saved to YouTube and the recording can be edited, this is great for people who may not be able to participate but would still like so see the discussion later, as well as for technical discussions that people can refer back to.Although anyone can watch a public hangout they only host up to 10 people.
Currently hosting a Facebook chat entails having a conversation using Facebook’s recent comment replies/threaded comments feature. This may change in the future with website TechCrunch recently reporting that Facebook is testing a “Host Chat” room feature, but for now Facebook chats are relegated to post comments.
Authorship in Google SERPs has been around for over a year now and if you’re serious about driving engagement and building authority you really, really, really should have this in place already. It will basically turn each of your search result appearances into an opportunity to expand your audience and increase your brand recognition.
Setting it up is a two-step process
1.Add a link on your Google+ profile under the “contribute to” section back to your the blog/site you write for (in my case it would be: https://searchfactory.com.au/author/wardell-l/).
2. Make sure your blog is set up to add authorship links on your posts back to your Google+ profile with rel=”author”(in my case it looks like this:<a href=”https://plus.google.com/118384773751482052289/” rel=”author”>Google Plus</a>).
If you have any SEO plugins installed on your blog the step two may be as simple as adding your Google+ url to your user info in the admin section of your blog.
With social media becoming an increasing ranking factor in seo it’s important to implement every tool at your disposal to stay ahead of the game. Do you have any success stories, or tips you’d add for the topics listed above?