What You Missed Last Week in Digital
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Jess Grant Jess Grant
Digital Marketing
August 22,2016

What You Missed Last Week in Digital

Google Blames Bots for Keyword Planner Changes

Google raised eyebrows last week when they implemented changes to Keyword Planner data, meaning that low-paying accounts will now only have limited access. An explanation for the changes was offered via the AdWords Community forum. Google said “This change was made so that we can consistently give advertisers the data they need to optimise their accounts, while preventing ‘bots’ and other services from abusing the intended use of Keyword Planner.”

We totally understand Google’s attempt to target bots, but it didn’t help that the change came into effect just as a series of technical glitches were affecting the Key Planner tool, causing even more confusion among agencies and advertisers.

Moz Makes Big Changes

Software provider Moz has announced a strategic shift in the direction of their business, with search now officially the main focus. This means they will no longer offer their Moz Content and Followerwonk tools, and that 28% of their staff have had to be laid off. It sounds very dramatic, but according CEO Sarah Bird, the restructure is all part of a big plan.

In a post on Moz’s official blog, Bird said that “After a lot of analysis and soul searching, we decided to radically simplify our strategy to refocus on what we love and what our customers value from us: search.” The post clarified that previous attempts to diversify had not resulted in growth, hence the return to a more simple business model.

Twitter Makes It Easier to Hide Trolls

We discussed Twitter and their awkward hate speech problem in one of our digital catch ups a few weeks back, but there’s since been an update. In an effort to make their site less of a playground for bullies, Twitter has announced some anti-troll features. From now on, you will be able to limit notifications to only people you follow, and a new filter will make it easier to ignore the haters. Obviously this won’t magically make Twitter a bully-free zone, but it’ a good place to start.

Digital Marketing
August 22,2016
Jess Grant

Author: Jess Grant

Jess is a Senior Content Executive at Search Factory | iProspect. Her hobbies include eating more than the recommended daily intake of Caramello Koalas, trying to avoid embarrassing typos and spilling coffee on her keyboard.

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