Content can be one of the most diverse marketing tools in your arsenal.

This week’s Getting Smarter video has our Senior Content Executive, Jonathon, explaining how to tailor your content writing to suit readers at various points of the funnel.

Specifically, this video covers:

  • Understanding your audience
  • Recognising their intent
  • Tailoring copy to suit.



Follow us on Facebook to catch all of our upcoming #SFGettingSmarter posts. For more information on effective content solutions, feel free to call our Content team or get in touch.

Google+ Comments